About us

At Rose & Undies, we believe every woman deserves comfort, confidence, and freedom every day.

We set out to solve a problem millions of women face but few talk about openly: bladder leaks, postpartum leaks, and discomfort from bulky disposable products. Whether you’re a young mother, an active professional, or embracing life’s later chapters, our mission is to help you live confidently without compromising on comfort or style.

Our collection of leakproof underwear is designed to look and feel just like your favorite pairs, soft, breathable, stylish, but with the added security of superior absorbency technology. Each pair can handle light to heavy leaks discreetly, giving you freedom from pads, liners, and worry.

We’re not just about protection, we’re about empowerment.
Rose & Undies is here for all women, with thoughtful designs that reflect your lifestyle, respect the planet (thanks to our reusable and washable materials), and offer significant savings over disposable products.

What makes Rose & Undies special?

  • Fashionable, functional leakproof underwear that looks like regular underwear

  • Trusted by thousands of women worldwide

  • Reusable and eco-friendly, saving hundreds of disposables

  • Exceptional customer care, we’re here to help with any questions or concerns

  • Fast, reliable shipping worldwide with easy returns and exchanges

Thank you for trusting Rose & Undies to be part of your daily life.
We’re proud to offer a product that helps women feel secure, stylish, and comfortable, all while reducing waste and saving money.

You deserve to feel comfortable and confident, every day.
That’s why we’re here.